What comes to mind when you think of social commerce vs e-commerce?
Forget about the shopping methods you know. Technology offers new opportunities to both customers and businesses. Social commerce, e-commerce, and conversational commerce are just a few of these innovations. Covid-19 also has a significant impact on these innovations. Just like everything is online, shopping has become online.
We compared the similarities and advantages of these two concepts by saying Social Commerce vs E-Commerce. Now let’s go to the details.
What Is Social Commerce?
Social commerce, which we mentioned in our articles, is when a business sells directly on social media. In other words, a customer can purchase a product without leaving their social media account. This makes shopping enjoyable and comfortable.
E-commerce, also known as electronic commerce, entered our lives with the spread of the internet. E-commerce is still popular because it’s so easy to shop. In addition, the increasing e-commerce volume every year is an opportunity for businesses. Because businesses can promote their products to their customers at a low cost on the internet.
Although these two terms have similar properties, they differ on some points. Because of its similarities, social commerce was scavenged as a branch of e-commerce when it first emerged. However, when social commerce became popular around the world, it was accepted as an independent business model from e-commerce.
Let’s take a look at the similarities before explaining the differences. Both terms are online. Customers search the internet for the product they are interested in and buy it. In both shopping experiences, learning about the brand, purchasing and post-purchase are managed over the internet. This makes shopping enjoyable and fast for customers.
These two concepts lead to a purchasing process through different channels. In social commerce, sales and customer communication are made through social media channels such as Facebook and Instagram. Unlike this, in e-commerce, these processes take place through channels such as Amazon and eBay.
In social commerce, it is aimed that customers buying products from the social media channels they already use. Also, the power of social media serves this purpose. In other words, in social commerce, businesses can make effective promotions on the one hand and sell their products on social media. Moreover, social media has instant communication features. In this way, customer communication can be more effective. This customer communication can be a DM or user comment. Don’t forget to consider them.
On the other hand, When businesses make sales over the internet using an e-commerce platform such as Amazon, eBay, and Walmart. They offer businesses e-commerce channels where they can sell. Also, businesses can start e-commerce using alternative e-commerce platforms such as Shopify, Bigcommerce, and Woocommerce. So they can sell on their own website. They can make customer communication effective with the Live chat.
It is not known how accurate it is to say social commerce vs e-commerce. Both are very advantageous. Some of these advantages are low-budget selling and a huge customer portfolio.
In social commerce, you can benefit from the influence of social media. In this way, it will be easier for you to find your potential customers. So you can lead them to buy directly and increase your conversion rates. You can also encourage your followers to contact you with interesting and creative posts on your social media account.
In addition, you can advertise to your target audience on Facebook or Instagram. This makes your business more visible. Moreover, thanks to the advertisements, you can sell to customers on the same platform.
On the other hand, e-commerce is a shopping experience that internet users have known for a long time. Thanks to e-commerce, you can bring your products or services together with your customers on the internet.
Popular e-commerce channels strive to attract customers. This effort will also reflect positively on your business and increase your Also, existing customer reviews affect your conversion rates. If your comments and evaluations increase positively, your company will be more visible on the platform.
Towards The End
These two terms have similar properties. Businesses that want to be successful in these areas should use digital platforms beneficially. They can create a unique customer experience by managing social commerce and e-commerce together.
Businesses that want to be successful in both channels need to offer a personalized customer experience. Otherwise, the power of online platforms may cause your brand to lose value.
All these processes may seem challenging for you. It’s totally normal. It is very difficult to make sales and improve customer communication through different channels, and it is tough to do this simultaneously.
You can easily manage your social commerce channels such as Facebook and Instagram via Qpien. Also, you can instantly communicate with your customers and speed up your customer communication in social commerce.
In addition, you can effectively manage all your e-commerce channels with Qpien, which integrates with popular e-commerce infrastructures such as Shopify, and WooCommerce.In this way, you can organize your customer communication without wasting time switching between channels.
Try Qpien, the All-in-One Customer Communication Platform, for free!